Your companies “character” or public face should be something they can relate to. Think about how your customers see you and how you would like them to see you. Another important part of this is to have a consistent voice across all pages of your site. If your content is light and silly, then you should try to make your privacy policy or company info pages the same. I believe you should also work on this voice over time. If you get it perfect right away, then wow, let’s work together!! If not, use A B testing and customer surveys to determine what you need to change. Then make a change and reassess. Lather, Rinse, Repeat.
Character Development is very important. Don’t forget this aspect of your business amongst everything else. Think about how your customers think of you. Then change it for the better.
Born and raised in Ohio, I've always been intrigued by computers, video games, and electronic gadgets in general. I've done mainframe development on the as400 aka i5. I've supported homegrown and purchased software including CommercialWare, Island Pacific, Vertex, and Infinium Fixed Assets. I've developed reports, interfaces and full systems such as a General Ledger Batch Approval system to fulfill Sarbannes Oxley requirements. I've also done some web development helping to craft the html, css, and javascript for the site re-platforming at Sur La Table.